AdMental

By Wellbourn O'Brien

The Don Dunstan Foundation held its first Gruen Transfer inspired event during public health week – titled AdMental. The event was aimed at using the power of marketing and advertising to help improve mental wellbeing. It featured a ‘pitch session’ where local advertising agencies developed a short TV advertisement answering the question of what the equivalent prevention message of Slip, Slop, Slap for Cancer Prevention is for mental health.

The event was a huge success. Attracting an almost sell-out crowd of over 400 people this important event proved to be a highly engaging way to promote mental wellness, and your support was key to its success. This is Wellbourn O’Brien’s entry.

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