mindshare was a program developed as a partnership between the Mental Health Coalition of SA inc and the Media Resource Centre.

The aim was to create a vibrant on-line community that showcases the work and views of people with lived experience of mental illness. The program included activities that generated high quality ‘content’ and built skills amongst people with lived experience and NGO workers.  Digital story-telling, film bootcamps, social media and word press workshops were held providing skills in online content creation. A partnership with Messenger press generated 44 stories throughout September and October which supported the launch of the site in Mental Health Week in 2011.

Gail Kovatseff (Media Resource Centre & Geoff Harris (Mental Health Coalition of SA) - lr

Gail Kovatseff of the MRC with Geoff Harris from the MHCSA

mindshare wins Awards

In 2012 mindshare was recognised for two awards the first being:

  • The ABAF Arts and Health Awards 2012 for South Australia and the Northern Territory
  • Dr. Margaret Tobin Award for Excellence in the provision of Mental Health Services

Providing a voice for those living with a mental illness, who feel disempowered in our society and being able to reduce stigma in the general public has been a terrific outcome from the development of the mindshare site.

The Media Resource Centre of SA, the Mental Health Coalition of SA and the Messenger Press were the recipients of the Arts and Health Foundation Award in August 2012. The three organisations were recognized for their partnering abilities in their efforts, for their high level of skill and the drive that created the mindshare web site in 2011.

The Dr. Margaret Tobin Awards publicly recognised and celebrated the achievements of people or organisations that have made an outstanding contribution to mental health care in South Australia. The Dr Margaret Tobin Awards were established in 2004 in recognition of the contribution made by the late Dr Tobin to mental health reform in South Australia. In 2012 mindshare won the award for recognition of their work in the building and management of the mindshare web site and community.

mindshare won category two: Excellence in the provision of mental health services (organisational award).

(L-R): Andrew Spence, Messenger Press; Geoff Harris, Mental Health Coalition of SA; His Excellency Rear Admiral Kevin Scarce AC CSC RANR, Governor of South Australia; Gail Kovatseff, Media Resource Centre; Sally Francis, Arts & Health Foundation.

(L-R): Tracey Davis, Mental Health Coalition of SA; Gail Kovatseff, Media Resource Centre; Louise Pascale online editor.